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Published on 15.08.2013 at 11:26pm

In this article, we’d like to present some interesting views shared with us by Indra Zulfi, founder of Pixellin Studio and creator of "The Musdh" (see here). We will also be posting a making of presentation prepared by Indra in another post.


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Indra: First, I’d like to introduce myself. My name’s Indra Zulfi, born in Surabaya, Indonesia.
I started studying 3D about 8 years ago when I was learning to use 3dsmax. Haha, I did not understand how to use it and back then it was hard to find a friend who understood and could teach me 3D.
After graduating, I started trying to work as an interior designer. 2 years later I was able to start Pixellin.
It’s great when business can be done in the field that I love. I’ve tried to move on to other businesses, but I am finally back in CG.


CGW: We are featuring your project called "The Musdh", why such a unique name?

Indra:  Yeah, I think the Musdh is indeed a unique name. Because I wanted to make something unique that I have never made before​​, and I think it’s an uncommon name for a 3D work. I got it from the last name of my closest friend at the time.


CGW: Is this a personal project or is it a commission for a client?

Indra: Basically "The Musdh" is my experiment to push the limits of my abilities. At most this was my try to better and develop my work for the professional CG world. Because every time the CG world continues to grow better and we also want to give our clients improved works than we did before.

CGW: Can you talk us through the stages of the featured project?

Indra: "The Musdh" was inspired by Alex Roman and Motyw. They are incredible artists and to this day they are an inspiration at Pixellin.
The first step was to create a concept room with a sketch, next I modeled it in 3dsmax. After that I set the Lighting and Camera. At this stage the Camera is the longest to set in a place where I would like to get the comfort of the room. Then I made a storyboard of the animation …
And yeah, completed…


CGW: How long did it take you to finish this project?

Indra: I don’t really remember. I think maybe about 5 days.


CGW: Did you start working on the particular elements in the room or did you work on the whole picture from the start?

Indra: Some of the main parts are my own, like the room, the bed (I created from MD), and a few more parts and accessories. Some also came from my personal library.
During works on "The Musdh" I did not really focus on the modeling or material creation. I wanted to try out setting the animation rendering and to see if the results are good or bad, and what I’ll use when making "The Musdh part II".

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CGW: What does your workstation look like? (What equipment do you use? Computers, drawing boards, tablets?)

Indra: In my office, I use a computer and a drawing board, we only use a tablet during presentations for our clients. As for my computer, I do not use a computer that is too fancy, I just use the AMD Phenom II, but that does not mean the computer is not able to produce a good output.
I am happy with this computer, I remember that I first learned 3D using Intel Pentium 4, and at the time I took 12 hours to render a bad picture… haha.


CGW: What programs do you typically use in your work?

Indra: We use 3dsmax , Marvelous Designer , Vray for our work and Photoshop and After Effects for post production. Depending on the requirements of the job.


CGW: You are the CEO and founder of Pixellin Studio. What challenges did you face when founding your own firm?

Indra: When I started the firm, we could get very few jobs and as you know we could not work without money. But at that time I kept working on trying to introduce our professional studio to the public. I tried to do everything myself.
I did the marketing myself, then I did the presentation myself… but well, I am the owner. Haha
But it all paid off and if I hadn’t done all that, I wouldn’t have the incredible team working in Pixellin that I have today.


CGW: Is it hard being your own boss in this line of work?

Indra: Maybe the early days were the hardest moment. How can I set the management discipline of work and rest time? Because I did it all myself, I didn’t have the time, employees and teams. Sometimes I cannot begin work discipline at the office, because there was no work I could do, but I tried to be better, because I know that "Something great always starts from small things."


CGW: What does the contact with a client usually look like? Do they give you a lot of information about the project you have to do?

Indra: There are many types of clients that we have encountered. There are people who understand architecture and interiors well, and then there are those with absolutely no understanding of those fields. If there is something that is unclear, we give our clients some understanding about what they want us to do so as they don’t get disappointed with our work. And when they are happy, that’s when a client turn into an asset…


CGW: How does a person start working in CG?

Indra: Begin by specifying where you should put yourself. Architecture? Advertising? Animation? There is no limit to the scope of work, but at least there is one category that could be your specialization. The next step is to often communicate with colleagues who are in the same plane, CG.
You can start by following a professional CG forum. It can offer a lot of inspiration, knowledge and many other things. And they are able to help you develop further.
Yeah, that’s what I did when I first started working in CG.

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CGW: Do you have anything to say to people aspiring to start working in CGI?

Indra: Never stop trying. Starting from trying to create a good work, trying to sell capacity on others, trying to learn from a lot of people, because by trying you will know the end result.
CGI is a field that is very nice, and at this time I also enjoy living with working in CGI. Many people may be too focused on the technical things, but essentially when you’re in this area, just how do you introduce your skills to another…


Alright, thank you for your time. We’re hoping to see more of your projects soon!