All three companies compete against each other, but it happens for them to cooperate to create a common solution through which all sides get profits. It happened during the Microsoft conference and presentation of DirectX and OpenGL.
AMD, Intel and NVIDIA presented, on the common GDC presentation, solutions which should promote OpenGL in game developers. Despite being the most dominant standard, in the last years it was completely displaced from the high budget games AAA – where DirectX dominates. Huge OpenGL productions occur rarely.
Nvidia, Intel and AMD want to change that. The strength of OpenGL is going to be its openness and availability on any platform. Developers can, without any problem, create their games for Windows, Linux and Mac OS X, without the need for burdensome porting of its production. To encourage developers, companies want to definitely increase performance of its API. The overhead driver is to be reduced to 10x, and the overall performance without major modifications should rise by 1.3 x.
Companies indicate, however, that tuning the API as well as various modifications can increase the value from 7 to 15 times, which would be a really huge progress. It is worth remembering that such improvement would have contributed not only to the number of frames displayed per second. In mobile devices the efficiency of working with a particular hardware API depends on battery life. It also has to be improved.
OpenGL is likely to be increasingly present in large productions. Already announced are several hits, including Project CARS or Wolfenstein: The New Order. And this number will only increase, because soon SteamOS will become the market. We should not expect a real threat to the hegemony of DirectX, but to increase efficiency and reduce overhead for OpenGL can be a good lure for developers creating multiplatform productions.
More information can be found under the link below, click "See more" at the bottom of the page.